Nissan and Audi: Different perspectives on electrification – similar goals
Nissan´s European EV Director Gareth Dunsmore and Audi AG´s Head of Electrification, dr. Stefan Niemand, shared both their different views and similar zero emission goals during Nordic EV Summit last week.
In two articles this week we look back on a very successful Nordic EV Summit with 720 participants, 50 speakers and 40 exhibitors from a total of 33 nations. Today we bring an extract from the session where the Norwegian EV Association´s Secretary General and conference co-chair Christina Bu engaged in a discussion with Dunsmore and Niemand about the international car industry and its major challenges in the next decade. Stricter emission standards, new competitors, new technologies and new business models. How will the industry cope with changes like electric and autonomous vehicles, car sharing services, mobility on demand and new production methods? And will they be able to ramp up production soon enough? The context: Nissan is about to launch the second-generation LEAF, while Audi is just about to enter the all electric game for real during the second half of 2018. Selling cars with internal combustion engines still creates high revenues based on old investments. At the same time this technology seems to have reached its ceiling, reflected by the Volkswagen diesel emissions scandal. In short: How important is it to milk the cow until it is completely empty? Read PDF handouts from Dunsmore, Niemand and other speakers at Nordic EV Summit 2018